Sur-ron Electric Bikes takes your privacy seriously, and this privacy statement explains how we (collectively, “we,” “us,” or “our”) collect, use, share, and process your information.
Collection and Use of Personal Data
Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated to the point where we can no longer identify you, whether in combination with other information or otherwise.
Promoting safety and security
We adhere to the principles of legality, legitimacy, and transparency, use and process the least amount of data for a limited purpose, and take technical and administrative measures to ensure data security. We use personal data to assist in the verification of accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. This processing is justified by our legitimate interest in ensuring the safety of our products and services.
Here is a list of the types of personal information we may collect and how we may use it:
What Personal Data We Collect
1. Data you provide:
We collect personal data from you when you use our products and services or interact with us in other ways, such as when you create an account, contact us, participate in an online survey, or use our online help or online chat tool. We collect personal data in connection with purchases made by you. This data includes payment information such as your credit or debit card number and other card information, as well as other account and authentication information, billing, shipping, and contact information..
2. Data about use of our services and products:
We may collect data about the type of device you use, your device’s unique identifier, the IP address of your device, your operating system, the type of Internet browser you use, usage information, diagnostic information, and location information when you visit our website. Where GPS, your IP address, and other technologies are available, our services may use them to determine a device’s approximate location in order to improve our products and services.
How We Use Your Personal Data
In general, we use personal data to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements and services, and to protect us and our customers.
1. Providing, improving, and developing our products and services:
We collect and use personal information to provide, improve, and develop our products, services, and advertising. This includes the use of personal data for data analysis, research, and audits. Such processing is justified by our legitimate interest in providing you with products and services as well as ensuring business continuity. We may use the personal information you provide if you enter a contest or other promotion to administer those programs. Some of these activities have additional rules that may contain additional information about how we use personal data, so we encourage you to carefully read those rules before participating.
2. Communicating with you:
We may use personal data to send you marketing communications about our own products and services, communicate with you about your account or transactions, and inform you about our policies and terms, subject to your prior express consent. If you no longer wish to receive marketing-related email communications, please contact us to opt-out. When you contact us, we may also use your data to process and respond to your requests. We may share your personal data with third-party partners who may send you marketing communications about their products and services if you give us your prior express consent. We may use personal data to personalize your experience with our products and services, as well as on third-party websites and applications, with your prior express consent, and to determine the effectiveness of our promotional campaigns.
NOTE: If any of the above-mentioned uses of your data require your prior express consent, you may withdraw your consent by contacting us.
Definition of “Cookies”
Cookies are small text files that web browsers use to store information. Cookies are widely used on computers, phones, and other devices to store and receive identifiers and other information. For similar purposes, we also use other technologies, such as data stored on your web browser or device, identifiers associated with your device, and other software. In this Cookie Statement, all of these technologies are referred to as “cookies.”
Cookies help us provide, protect, and improve our products and services by personalizing content, offering and measuring advertisements, understanding user behavior, and providing a safer experience. Please keep in mind that the specific cookies we may use differ depending on the websites and services you use.
Disclosure of Personal Data
We share certain personal data with strategic partners who help us provide our products and services or market to customers. We will only share personal data with these companies to provide or improve our products, services, and advertising; we will not share personal data with third parties for their own marketing purposes without your prior express consent.
Data Disclosure or Storage, Transfer, and Processing
1. Fulfilment of legal obligations:
Certain legal acts exist or have occurred as a result of mandatory laws of the European Economic Area or the country in which the user resides, and certain legal obligations must be met. Treatment of EEA residents’ personal data —If you live in the European Economic Area (EEA), as described below, our processing of your personal data will be justified: whenever we require your consent for the processing of your personal data, such processing will be justified in accordance with Article 6(1) of the General Data Protection Regulation (EU) (“GDPR”).
2. For the purpose of reasonable implementation or application of this article:
We reserve the right to share personal information with all of our affiliated companies. We may transfer any and all personal data to the relevant third party in the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings. We may also disclose personal data if we believe it is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.
3. Legal Compliance and Security or Protect Other Rights
We may be required to disclose personal data by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence. We may also disclose personal data if we determine that disclosure is necessary or appropriate for national security, law enforcement, or other issues of public importance.
We take reasonable precautions to ensure that your personal information is correct, complete, and up to date. You have the right to access, correct, or delete the personal information we collect about you. You have the right to limit or object to the further processing of your personal data at any time. You have the right to have your personal data delivered to you in a structured and standard format. You have the right to file a complaint with the appropriate data protection authority about the processing of your personal data. To protect your privacy and the security of your personal data, we may request information from you to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we keep. In some cases, applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we keep. To exercise your rights, please contact us. We will respond to your request as soon as possible, and in any case within 30 days.
Third-Party Websites and Services
Data Security, Integrity, and Retention
We employ reasonable technical, administrative, and physical security measures to protect and help prevent unauthorized access to your data, as well as to properly use the data we collect. We will keep your personal information only for as long as it is required to fulfill the purposes outlined in this Privacy Statement, unless a longer retention period is required or permitted by law.
Changes to this Privacy Statement
We may update this Privacy Statement from time to time to reflect new technologies, industry practices, and regulatory requirements, among other things. You accept the revised Privacy Statement if you continue to use our products and services after the effective date of the Privacy Statement. If you do not agree with the revised contact us Privacy Statement, please do not use our products or services and contact us to close any accounts you may have created.